No one is born “good at” their chosen profession. Becoming a professional takes diligence, time, hard work, focus, knowledge, as well as the right tools. Being “good at sales” is no exception.
The sales process is one of the most foundational tools of sales success. Using a consistent sales process brings a measure of certainty to the innumerable variations that each sales conversation brings. No two people or situations are alike, but structuring your conversations around the sales process ensures that you never get thrown off, are able to win sales, and help others by doing so.
Effective sales strategies incorporate both science and art. The science has to do with processes and procedures—structures that can be replicated over and over again, consistently returning the desired outcome. The art is all about how you communicate — what you say and how you say it — within the structures.
There are three key components to sales success. Two take place outside the sales encounter through study and preparation, and the third occurs in relationship – when you have the sales conversation with prospects. These components are:
Maximize your investment
Just as no one learns to ride a bike by watching a how-to video, no one gets good at sales by attending a seminar. My training workshops are hands on and fine-tuned to address your unique needs, followed up with one-on-one coaching. This combination of training and coaching is critical to achieve quick, sustainable behavioral changes.
Succeed both now and later
After establishing an effective, replicable sales process for you and your team, I’m available to be as hands on or hands off as you and your team need. Some clients prefer that I continue working closely alongside them as they implement processes. Other clients prefer more autonomy. Whatever your preference and desire, I’m here to help you achieve success both now and into the future.
Serve through selling
Here’s the reality: Your product or service provides benefit and value to someone’s life. Yet too often salespeople feel “sleazy” or manipulative trying to sell their product. By addressing mental hurdles and establishing a sales process, my clients experience confidence and peace knowing that what they sell can indeed align with both their personal and professional values.