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Tailoring Your Message to Your Audience: The Example of Jesus
As a sales professional or business owner, you face some unique challenges. One of the most important ones is the challenge of effectively communicating the features, benefits, outcomes and experiences...
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4 Essential Questions You Can Use to Supercharge Your Sales Prospecting
Prospecting is the lifeblood of sales. Without it, you’re going to be severely limited in the number of sales opportunities you have, and you’ll be leaving that number almost entirely...
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Avocados, Referrals and Lead Generation
What, you might ask, do avocados have to do with sales? In his blog on “The avocado principles” Seth Godin states: “If you wait until you really want an avocado, the market...
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How High – Or Low – Is Your Money Ceiling?
A money ceiling is the top dollar amount that you think you/your product/your service is worth. If you get paid by the hour, is that number $20, $100, $10,000? If...
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Word Choices Can Build or Destroy Trust
I attended a webinar on “inclusive language” in which the presenter reminded us how easy it is to say something that can inadvertently offend or alienate others. Those who sell...
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Do Customers Cringe When Your Salespeople Show Up?
But wait a minute. EVERY profession has people who are good, mediocre and bad at what they do, so why do salespeople get such a bad rap? The issue at...
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Setting Expectations For Sales Success
Value Based Approach To Custome Loyalty
Value Based Selling Leads To Best Buyers
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Setting Expectations For Sales Success
Value Based Approach To Custome Loyalty
Value Based Selling Leads To Best Buyers
Values Based Approach To Lead Nurturing
Values Based Approach To Sales Leadership
Latest Blog
Do Customers Cringe When Your Salespeople Show Up?
Word Choices Can Build or Destroy Trust
How High – Or Low – Is Your Money Ceiling?
Avocados, Referrals and Lead Generation
Discipleship: How Jesus Turned Followers into Leaders
Keep in touch with me
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