A money ceiling is the top dollar amount that you think you/your product/your service is worth. If you get paid by the hour, is that number $20, $100, $10,000? If you charge a ...
Read More »Marketing and sales. Sales and marketing. In some companies, they’re like peanut butter and jelly. In other businesses, they’re more like oil and water. One reason why sales and marketing aren’t always in ...
Read More »When you have a message of value to many people, the temptation is to share it with everyone at once. Yet experience tells us that the great majority of people who receive your ...
Read More »When we think about the sales process, one of the key steps is usually described as 'overcoming objections'. It seems obvious what this means to most of us -- it is a not-so-subtle ...
Read More »What do you think of when you hear the phrase “close the sale”? For many of us, it means getting a contract signed; getting money on a job to be fulfilled; or exchanging ...
Read More »As a Christian business owner or sales professional, you want to create an effective sales strategy to grow your business. The question is how to do this while also adhering to your vision ...
Read More »Sales and marketing are two functions in your business that need to operate in a tight partnership. Yet, we tend to think of them as very different cultures and processes.Marketing is traditionally viewed ...
Read More »In this feature article published by Convene, we learn how a Biblical perspective provides the right framework for developing and implementing a sales plan that achieves results. The cornerstone of this approach can be ...
Read More »In my office, there is a sign that says:"Do not try to teach a cat to dance. It doesn't work, and it annoys the cat."Mind you I love cats, but that sign serves ...
Read More »It seems that every day I get an email, see a website or hear an acquaintance tout the wonders of the latest, greatest get rich quick schemes. People have always been vulnerable to ...
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