Getting your sales and marketing teams on the same page is often easier said than done. The skills and abilities necessary to be successful in each role often require very different work styles. Marketing focuses on the written word, expressed through messages and...
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4 Marketing Strategies That Can Drive Sales Today
Marketing and sales. Sales and marketing. In some companies, they’re like peanut butter and jelly. In other businesses, they’re more like oil and water. One reason why sales and marketing aren’t always in the best alignment is because sales is usually measured by the...
Making It Happen: How Jesus Motivated Others through His Ministry
Whether in sales or in any other part of growing a business, one essential leadership trait you will need is the ability to motivate others. Motivation is described as “the reason or reasons one has for acting or behaving in a particular way”, or as “the general...
Preparing Your Sales Team for a Successful Fall Selling Season
Sales management can be one of the most demanding roles in an organization. You’re responsible for how other people perform in their jobs, and the definition of their success is precise and plain for all to see. In addition, you have to motivate and manage people who,...
Five Steps for Supercharging Your Sales Success
The summer ends, school buses return to the streets, and vacations wrap up. It’s time for sales teams to ‘get back in the saddle’ as they ramp-up their efforts for the fall and winter selling seasons. The path to a successful sales flow begins with the first things...
How Jesus Approached Communication and What It Means for Sales
Mastering communication is one of the most essential priorities for a professional salesperson. And yet, in many sales organizations, the focus of any communication training or development is limited to updates or seminars on the latest product features and functions....