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Marketing and sales. Sales and marketing. In some companies, they’re like peanut butter and jelly. In other businesses, they’re more like oil and water. One reason why sales and marketing aren’t always in the best alignment is because sales is usually measured by the...
Whether in sales or in any other part of growing a business, one essential leadership trait you will need is the ability to motivate others. Motivation is described as “the reason or reasons one has for acting or behaving in a particular way”, or as “the general...
Sales management can be one of the most demanding roles in an organization. You’re responsible for how other people perform in their jobs, and the definition of their success is precise and plain for all to see. In addition, you have to motivate and manage people who,...
The summer ends, school buses return to the streets, and vacations wrap up. It’s time for sales teams to ‘get back in the saddle’ as they ramp-up their efforts for the fall and winter selling seasons. The path to a successful sales flow begins with the first things...
Mastering communication is one of the most essential priorities for a professional salesperson. And yet, in many sales organizations, the focus of any communication training or development is limited to updates or seminars on the latest product features and functions....
Sales is, at its core, a communication-based business. After all, if customers could make an informed purchase decision without communication, there would be no sales people. Put another way, sales professionals exist precisely to guide, choreograph and execute...
