A money ceiling is the top dollar amount that you think you/your product/your service is worth. If you get paid by the hour, is that number $20, $100, $10,000? If you charge a mark-up on raw materials or labor, is it 10%, 100%, 300%? Whatever your beliefs about money...
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4 Marketing Strategies That Can Drive Sales Today
Marketing and sales. Sales and marketing. In some companies, they’re like peanut butter and jelly. In other businesses, they’re more like oil and water. One reason why sales and marketing aren’t always in the best alignment is because sales is usually measured by the...
How Jesus Identified Those Ready to Hear His Message
When you have a message of value to many people, the temptation is to share it with everyone at once. Yet experience tells us that the great majority of people who receive your message may ignore it, refute it or just miss it altogether. In sales, you don’t have time...
Overcoming Sales Objections Begins By Asking Qualifying Questions
When we think about the sales process, one of the key steps is usually described as ‘overcoming objections’. It seems obvious what this means to most of us — it is a not-so-subtle reminder to be ready for the prospect to present reasons why they should not buy your...
Let the Customer Close the Sale: A New Approach to Achieving Quota
What do you think of when you hear the phrase “close the sale”? For many of us, it means getting a contract signed; getting money on a job to be fulfilled; or exchanging money for a product. For others it simply means you have to ask for the sale – after you’ve done...
Taking a Biblical Approach to Sales Strategy: A Primer
As a Christian business owner or sales professional, you want to create an effective sales strategy to grow your business. The question is how to do this while also adhering to your vision and values. You may have been told by peers in your church community that sales...