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Sales and marketing are two functions in your business that need to operate in a tight partnership. Yet, we tend to think of them as very different cultures and processes. Marketing is traditionally viewed as a planning-driven function, whereas sales is generally seen...
In this feature article published by Convene, we learn how a Biblical perspective provides the right framework for developing and implementing a sales plan that achieves results. The cornerstone of this approach can be found in Proverbs 21:5, which says “The...
In my office, there is a sign that says: “Do not try to teach a cat to dance. It doesn’t work, and it annoys the cat.” Mind you I love cats, but that sign serves as a reminder to me that there are some customers that are not good for my business. Trying to work with...
Sales people are often perceived as not telling the truth in order to obtain personal gain. In the New International Version of the Bible, Jesus uses the phrase “I tell you the truth” 78 times. He used that preface each time he was saying something of great importance...
