Sellers masquerading as buyers

I love connecting with people in conversation, getting to know them in a meaningful way. About a year ago I got (what I thought was) a brilliant idea to add a link to my calendar on my LinkedIn profile. No one used it – until this week. Someone I didn’t know appeared...

Don’t hide your value. Your people need you.

Value is in the eye of the beholder. Your buyer is the only one qualified to judge the value of your solution. What you, the seller, think takes second seat. Unfortunately, you cannot just ask someone what they value. People hold back critical information to protect...