Get rich quick schemes have been around forever. Sometimes well-intentioned (but not always) dream-spinners say things like:“Do these ten steps and you’ll double your client base and work less hours.”“Create a steady stream of income without lifting a finger.”“Get the...
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12 Pitfalls Successful Freelancers Must Avoid
These days more people are doing side jobs or working for themselves fulltime than ever before. What many don’t realize is that you are essentially going into business for yourself – and you don’t know what you don’t know about running your own business. Whether...
Telling Isn’t Selling
I once called a local fitness center to ask for help deciding which of their packages would be most beneficial for me. They offered a variety of classes that were priced differently, depending on which classes you took. My schedule is erratic, so there were times I...
I changed my attitude and it changed my results
My friend, colleague and sometimes coach, Steve Harrison, recently invited me to participate in his Fall National Publicity Summit. My first reaction was skepticism. As nicely as I could, I explained my feeling that the media messaging sounds increasingly anti-Christ...
Don’t talk to strangers!
By the time we’re in first grade, we’ve been programmed with hundreds of messages designed to keep us safe. Don’t touch the stove! Don’t cross the street without looking! Don’t talk to strangers! But now, you have to sell things to strangers, causing you discomfort....
Your solutions have the power to change people’s lives
Sales done well is about problem-solving. But to solve a problem and make a sale, we first have to get people’s attention through written and verbal messaging. During His ministry, Jesus applied three essential principles to craft high-impact, life-changing messages....